Sponsorship Acquires TTG to Strengthen Sponsorship and Brand Advisory Capabilities

SponsorPulse Inc., an affiliate of IMI International-Research Inc., has completed the acquisition of TTG Strategic Marketing & Communications Canada Corporation and Torque Strategies, bringing together complementary expertise in sponsorship, partnership strategy and brand advisory. TTG is a nationally recognized strategic marketing and sponsorship consultancy serving clients across sport, entertainment, culture and community, with expertise spanning brand partnerships, strategic innovation and purpose-driven impact.

The acquisition empowers SponsorPulse and IMI's platform by expanding their capabilities in partnership strategy, brand advisory and commercial rights development. Founded in 1971, IMI launched SponsorPulse in 2018 to bring data-driven insight and greater transparency to the sponsorship ecosystem. The transaction further advances that vision by combining TTG's market expertise and relationships with SponsorPulse's research and analytics capabilities, creating a broader platform for integrated partnership solutions across Canada and North America.

Advisory Team

Miller Thomson LLP

Graham King

Mark Milanetti

Omar M'Hiri

Michelle D. MacGillivray